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Talita Von Furstenberg’s DVF Dress Capsule Launches at Chateau Marmont - Hollywood Reporter

Talita Von Furstenberg’s DVF Dress Capsule Launches at Chateau Marmont - Hollywood Reporter


Talita Von Furstenberg’s DVF Dress Capsule Launches at Chateau Marmont - Hollywood Reporter

Posted: 26 Apr 2019 12:59 PM PDT

Rachel Zoe, Kris Jenner, Kaia Gerber and Sofia Richie were among the crowd at the stylish garden party.

Talita von Furstenberg wants to dress her grandmother's future clients. A day after her first capsule collection of Los Angeles-inspired dresses, TVF for DVF, launched online, the granddaughter of Diane von Furstenberg toasted her design debut with a star-filled garden party at Chateau Marmont on Thursday afternoon.

The DVF brand has returned to "its iconic image and it's ready to have a younger base," Talita told The Hollywood Reporter during the daytime gathering. The 19-year-old was announced as the muse to her grandmother's label last year and starred in DVF's fall 2018 campaign. "The TVF [girl] is the same as the DVF woman: She's sexy, in charge, on the go. She's just not necessarily working a nine-to-five job, and she's [involved with] school, [her social] life. She becomes the DVF woman as she ages and wants more appropriate clothes."

Those who came to support TVF for DVF included Kaia Gerber (who arrived in the Buttercup crepe smocked dress), Sofia Richie (who wore the Willow crepe crop top) and Ashley Madekwe (who sported the light blue Petunia midi dress), while Rachel Zoe and Kris Jenner (who chatted away with DVF) were also among the crowd of the von Furstenbergs' close friends and family. Attendees also customized chic floral bouquets while singer Tabi Ellin (a high school friend of Talita's) crooned covers of Bill Withers, Kid Cudi, Fleetwood Mac and Blackstreet.

Priced from $128 to $298, the 23-piece range was inspired by nature (as seen in the Greek lupine and lily pad prints) and Malibu's coastal lifestyle. Talita and her fashion designer grandmother would "go on walks because she hikes every day. We've been on so many hikes together and she's always like, 'Look at the detail and everything in nature; really look at it. You'll see there's a print here and you can always get inspired by anything.'"

Talita had the complete DVF archives at her disposal when designing the line. "I got some fit ideas from [the archives]," and pieces like the Rosemary dress (which she donned at the event) were inspired by vintage finds and slip dress silhouettes, she says. "Then I went through my own wardrobe [and looked for] what I liked, what I didn't like, what I wanted to have but couldn't find it anywhere."

"We text three times a day. We're very close," Diane told THR. She didn't need to give her granddaughter too many design pointers, either: "I didn't interfere with her dresses, she's worked with me since she was nine, so she knows so much. She's smart."

The Georgetown University student's foray into fashion came as no surprise. "One day she said to me, 'When I take over your business, what do I have to call it? Do I have to call it DVF?,'" Diane told the crowd during a speech at the celebration. "She used to draw 'TVF for DVF,' and thank god I have the pictures to prove it."

"We always knew that Talita would be a talent and a force and she is. She's exactly what everybody knew she would be," star stylist-turned-designer Zoe told THR during the fashionable festivities. "I actually met Talita in her mother's stomach. I've been watching her grow up as Diane's granddaughter, she's an incredible spirit." (Zoe has known Talita's mother, furniture designer Alexandra von Fürstenberg, and father, Ranger Global Advisors founder Alexander von Fürstenberg, "since forever.")

As for her sophomore line, TVF reveals that "It's already been made. Season two launches in October," and it'll comprise colder weather pieces like knitwear as well as more maxi dresses and print skirts. "There's more versatility, but it's the same type of effortless, easy vibe; we're doing some cute velveteen boiler suits."

Thursday also marked another achievement for the designer. "Yesterday I finished my last exam and then I'm done with school," says Talita, who'll soon be moving to New York to plant her feet more firmly in the fashion industry. "All of my finals are papers, so I don't need a study break."

The line is also popping up on Melrose Avenue in West Hollywood Friday, April 26 and Saturday, April 27, and Talita herself will be there to meet shoppers.

TVF for DVF pop-up, 8455 Melrose Ave. in West Hollywood; Friday and Saturday from 11 a.m. to 6 p.m. daily

Online, Custom Wedding Dress Brand Lace & Liberty Opens New Showroom in Los Angeles, Uses Tech to Evolve the Bridal Salon Experience - Business Wire

Posted: 24 Apr 2019 06:23 AM PDT

LOS ANGELES & SAN FRANCISCO--()--Wedding dress shopping is going through a digital transformation, and Lace & Liberty is paving the way for a fresh retail experience for modern brides. The online, direct-to-consumer wedding dress brand that's making luxury customization more accessible, has expanded its brick-and-mortar presence with a new showroom located at 8012 Melrose Avenue, Los Angeles. The 850-square-foot West Hollywood retail space is the second location for Lace & Liberty, which opened a San Francisco studio in 2017 where they are based.

Lace & Liberty's showrooms are a physical extension of the brand's online, private atelier service and popular Try On At Home Box option that gives brides freedom from the tedious, traditional wedding dress shopping experience. In serving thousands of brides from around the country, Lace & Liberty found that although many millennial brides research wedding dresses online, most still value the in-person salon experience and struggle with limits in the selection and size-inclusive styles. By expanding its retail presence, the brand is extending its personalized approach to help brides achieve the dress of their dreams at an accessible price. The showrooms also carry Lace & Liberty x APW, a new capsule collection of plus size wedding dresses.

"For such a significant purchase, wedding dress shopping should be a joyful event that completely caters to the individual, but that's not how the industry at large operates in design approach or salon experience," said founder Danielle Wen, a graduate of MIT and Rent The Runway's Project Entrepreneur incubator program who launched the company in 2016 after running into walls with her own exhaustive dress search. "By taking brides through a digital and transparent process, we're able to effectively translate their visions into exciting design possibilities, be upfront on costs, and take the pressure off what's usually a high-stakes retail environment."

Lace & Liberty's showrooms combine the convenience of online automation with a laid-back retail environment. With the guidance of expert stylists, brides are encouraged to mix, match, and play with a variety of tops, bottoms, gowns, laces, and fabrics from the brand's core collection of wedding dresses and bridal separates. The result is a high-end, custom wedding dress for any personality, style, color preference, size, and body shape. Lace & Liberty's direct relationship with top-tier factories results in unprecedented cost savings – bridal separates start at $450 and wedding dresses range from $1,200 to $3,500.

"There's an incredible community aspect around the traditional shopping experience that most brides still crave," adds Annie Hunt, Lace & Liberty's lead designer and FIDM alumna. "It can be stressful if you don't feel 'lucky' in your search, so we make that search obsolete."

Learn more about Lace & Liberty at http://www.laceandliberty.com.

Instagram: @lace_and_liberty | Lace & Liberty on Pinterest | Lace & Liberty on Facebook #laceandliberty

Your ultimate guide to wedding dress silhouettes, according to experts - The Independent

Posted: 26 Apr 2019 08:15 AM PDT

You've booked the venue, sent out your "save the dates" and tagged all your bridal musings on Pinterest, so now it's time for the really fun part – wedding dress shopping.

Finding the right gown is undoubtedly an exciting process but it can also be a stressful one.

From a seemingly endless list of fabric, fit and price options to baffling terminology, shopping for a wedding dress can feel overwhelming given the high expectations of perfection on your "big day". But the good news is that there are some things you can do to make it less taxing. 

We'll tell you what's true. You can form your own view.

From 15p €0.18 $0.18 USD 0.27 a day, more exclusives, analysis and extras.

While there are no rules when it comes to choosing a gown (after all, you could always choose a suit or jumpsuit), if you're feeling daunted by all the choice available, thinking about what shapes suit your body type can be a great place to start.

As well as helping to narrow down the dress options, doing a bit of research will mean you know exactly what styles to ask for when you walk through the door for your first appointment. 

Here, we speak to the wedding dress experts to find out exactly what those tricky terms mean and how to choose the best wedding dress for you on your big day.

A-line

The term A-line was first coined by Christian Dior in 1955, however the silhouette was not identical to the one we know now. Instead, the more streamlined A-line shape was popularised by Dior's successor, Yves Saint Laurent with his "Trapeze Line" in spring 1958.

Today the silhouette features regularly on the runway of designers including Miu Miu and Richard Quinn.

One of the most universally flattering silhouettes, the art of an A-line shaped dress is in the proportions.

"A-line shape dresses widen from bust to hem to imitate the capital A shape," Charlie Brear, founder, designer and creative director of her eponymous bridal label tells The Independent.

"They emphasise the waist which make them flattering to most body shapes but especially suit a triangle shape."

Brear says that some of her brand's most popular A-line dresses include the Carenne and the Fernley, which can be styled with showstopping overskirts to add lace, texture or sequins.

Delicate belts also work well with this shape by accentuating your waist and the subtle, balanced lines of the dress.

According to Wed2B – the UK's largest and most affordable bridal retailer – 47 per cent of women would pick a flattering A-line gown as their favoured silhouette. 

Ball gown

Arguably the most regal silhouette, ball gown wedding dresses are the perfect choice for fairytale fantasists and those who want to draw attention to the narrowest point of their waistline.

"Ball Gowns are good for brides who want a fitted bodice and a full skirt with lots of drama," Brear explains.

"These are usually good for all body shapes and pull in the waist and balance out shoulder width."

The full bell shape of the ball gown is described by David's Bridal – the US' largest bridal retailer – as a "love note to tradition" and also a great option for anyone who may feel conscious of their stomach area. 

Celebrity fans of the ball gown style include Serena Williams who married Reddit co-founder Alexis Ohanian in 2017 wearing a bespoke Sarah Burton for Alexander McQueen dress that featured a voluminous skirt and a strapless, sweetheart neckline.

Column

The Signature Collection, Cyrus, £599, Wed2BHaliton, POR, Charlie BrearLipsy, Bridal High Neck Maxi Dress, £75, Asos

A style that closely traces the body's outline, column dresses tend to have "a slim fit with a straight silhouette," Brear says.

 "They elongate the body and the look can easily be added to with additions such as an overdress or cape to achieve two different looks for your day."

According to David's Bridal, a column dress is a good choice for petite brides or women who a wary of being overwhelmed by lots of fabric, and are a great match for less formal or beach celebrations.

 The Duchess of Sussex chose this exact silhouette for her evening gown on her wedding day in May 2018, opting for a sleeveless halter neck design by Stella McCartney.

The gown spurred a flurry of searches for similar dresses online, with global fashion search platform Lyst reporting that searches for "halterneck dresses" increased by 40 per cent in the weeks following the royal wedding.

In fact, it proved so popular that Stella McCartney launched a 23-piece capsule collection of lily-white replicas of the original gown worn by Meghan Markle.

Tea-length

If traditional floor-length dresses aren't your thing then why not opt for a cropped hemline instead?

Brear says that tea-length styles are a great choice for brides tying the knot in the city or with apple body shapes.

However, they're also well-suited to anyone with a love of shoes.

"Shoes are a great way to show off your personality when wearing a vintage inspired wedding dress," says bridal boutique Cutting Edge Brides.

"Go dramatic with show stopping colourful shoes or compliment your gown with vintage inspired ones."

For a real authentic 1950s-inspired look, tea-length dresses work well with petticoats, which are great way to inject volume and colour into your finished look. 

Mermaid

A style that offers a sophisticated look for brides who also want a touch of drama, mermaid wedding dresses amplify your body's natural curves.

"The mermaid silhouette fits closely to the body through the bodice and hips then flares out to the floor like a 'fishtail', Brear says.

"Mermaid dresses suit curvy hourglass or muscular body shapes. They are ideal if you want a fitted dress all over the body but also with some volume in the skirt."

Not only does a mermaid dress' fit-and-flare shape show off the contours of an hourglass figure but it also emphasises a woman's strong arms, thighs and derrier. 

"Brides with curves love mermaid gowns, but this silhouette maximises the va-va-voom effect on straighter figures, too," says David's Bridal.

When Kim Kardashian West walked down the aisle on 24 May 2014 to marry Kanye West, she wore a a custom lace mermaid gown, crafted by her close friend and Burberry creative director Ricardo Tisci.

This company wants to move custom wedding-dress shopping online. Is the bridal-shop trip with besties in trouble? - The Washington Post

Posted: 12 Apr 2019 12:00 AM PDT


Bride Bria Langer wears an example of an Amsale wedding gown that can be customized and ordered online at Amsale x You. The e-commerce site offers luxury wedding gowns for brides who want to skip a bricks-and-mortar visit and all the cultural baggage that goes with it. (Chris Sorensen/For The Washington Post)

The bridal wear designer Amsale Aberra was among the first to give women a sleek, restrained alternative to a wedding dress as a sugary confection.

A year ago this month, Aberra died of uterine cancer. The 64-year-old left behind her daughter Rachel Brown, a handpicked design team, and her husband and business partner, Neil Brown, who together are aiming to carry on Aberra's creative legacy. But even more ambitiously, they are looking to upend the entire bridal wear industry, which typically measures innovation by gradations of off-white to ivory to blush.

Neil Brown wants to change the way brides purchase wedding gowns, transforming the enterprise from a "Say Yes to the Dress" field trip — in which it takes a village to choose between an Empire waist or a trumpet hem — into a luxury online experience.

"I see the company transitioning from a fashion company to a fashion technology company," Brown said one afternoon last fall.

Gathered around a conference table in the brand's headquarters in New York's Garment District, he and the Amsale team were explaining their next steps. One wall was covered in a hodgepodge of sticky notes, each one marked with a nugget from a brainstorming session about what brides want and when they want it. Brown, with the help of business and technology consultants, was considering how best to move forward in a time of e-commerce, customer impatience, an emphasis on personalized experiences and the ominous reality that David's Bridal — the country's largest bridal gown retailer — had filed for Chapter 11 bankruptcy protection, from which it has since emerged.

"So many in this industry see technology as a support function for what we do, but it's really a place of creativity that's complementary to what we do," Brown said.

Several months later — after layoffs and the launch of Amsale e-commerce, which Brown said has grown rapidly — the company is launching Amsale x You.

Shoppers can go online and design their own wedding dresses — within the tasteful confines of the Amsale aesthetic. "We're not just decorating a sneaker," Brown said during a recent demonstration of the site. "We're inviting the bride into our design room and sharing our intellectual property with her so she can express her own design impulses."

A bride can select her dress's bodice and skirt and add a wisp of a belt. She can pick from size 0 to 24, mixing and matching ­different-size tops and bottoms for an optimum fit. It won't matter if a customer chooses tulle or silk faille, long sleeves or strapless — the cost is a flat fee of $5,000, which counts as a bargain in Designerville, since custom gowns ordered through Amsale's Madison Avenue salon would start at about $10,000. The dress is made to order and shipped out in four weeks.

The site officially launched Friday, as the brand debuts its spring 2020 bridal collection on the runway here.


Amsale's website let's you design your wedding dress online. (Amsale)

Sizes range from 0 to 24. (Amsale)

It all sounds wildly efficient and stress free — except for that part about imagining what the dress will look like in real life, worrying that the dress won't be as flattering as you thought or coming to grips with the reality that contrary to what you have firmly believed since, well, forever — you actually hate tulle. What on earth possessed you to buy a custom tulle wedding dress that night you were sitting at home alone with a glass of wine and your wildest fantasies? What were you thinking?

In other words: The proposition has a few hurdles.

Eventually shoppers will be able to create a personalized avatar with their exact measurements. More bodices and skirts from the company's vast pattern archive will be added for even more dress possibilities — but really, even today, while silhouettes and beading may vary, it's still all about a traditional white dress.

Brown said that about 25 percent of brides were responsible for about 75 percent of wedding spending, and the Amsale customer is firmly within that category. He figures, if shoppers are willing to go to websites such as Net-a-Porter, Mytheresa and Matches and spend $4,000 and $5,000 on designer dresses, surely they will be willing to do the same for their wedding. Perhaps. Probably.

Amsale would not be the first to offer custom-made gowns online, but it would be at the top of the price range and offer a singular design point of view. At the website Anomalie, a team of designers helps shoppers through a months-long process that offers wide aesthetic latitude and a liberal return policy, and the site advertises that most dresses cost $1,000 to $1,500. Others offering such services include Bluethread and a host of Etsy entrepreneurs.

But a wedding dress is not a gala gown or a cocktail frock. It's a singularly symbolic garment that speaks of girl squads and multigenerational bonding. The dress sets the tone of the wedding as much as the location and even more than the flowers, the cake, the everything else. The bride-in-the-dress serves as the day's big reveal, the moment of anticipation, the embodiment of overflowing emotion.

Shopping for the dress is a social outing that includes the bride, her mother, her friends and anyone else she considers part of her inner circle — or simply in possession of good taste. The dress is not a solo event; it's a shared experience, both fraught and celebratory. It's an adventure to be documented on Instagram.

Thus, Brown doesn't just want to change the way Amsale dresses are sold; he wants to change the cultural perception of the wedding dress itself, which is akin to changing the way in which brides — and women — see themselves individually and in relation to each other. That point of view has remained stubbornly static over the years: Have you picked out your dress? What are you going to wear? Let's discuss.


Brides can mix and match bodices and skirts to create the dress of their choosing — within the tasteful boundaries of the Amsale aesthetic. The flat fee is $5,000. Dresses are delivered in four weeks. (Chris Sorensen/For The Washington Post)

The seed for the Amsale brand was planted more than 30 years ago. Aberra, a graduate of the Fashion Institute of Technology, sketched her own wedding dress in 1985 as a matter of necessity. The kind of restrained, sophisticated gown she wanted didn't readily exist; wedding dresses had a fairy-tale-princess complex. Aberra's dress, elegant with a chiffon bodice, was the foundation on which she and Brown built their company, and its aesthetic signified a shift in thinking: A woman did not have to redefine herself just because she was a bride. Instead, her dress could reflect the woman she had always been.

Amsale gowns, at their best, exude special-occasion joyfulness but with a grown-up, refined air. They are crafted with strong lines and judicious embellishments, rather than an overabundance of ruffles, crystals and beading. They are the equivalent of a perfectly calibrated martini rather than sweet cocktails.

Amsale opened the door for brands such as Vera Wang and Monique Lhuillier. Their designers ultimately eclipsed Aberra in name recognition thanks to their ready-to-wear collections, which regularly appeared on the red carpet.

Can the company lead another shift?

Today, brides have an endless supply of Pinterest design inspiration. Finding a dress — or a jumpsuit or a suit — that reflects their personality is not the high hurdle it once was. The challenge is doing so conveniently, at a reasonable price and in a multitude of sizes.

Many millennials are planning their weddings online and pre-gaming wedding attire before they even get engaged. And plenty of women skip the designated bridal gowns and simply buy a great party dress with the click of a button because they're more excited about their destination wedding than Swarovski crystals on silk organza.

There are plans for Amsale x You to include an option for an online group shopping experience — a kind of e-commerce meets Google Docs meets FaceTime. But a virtual gaggle is not quite the same as giving a bunch of sample dresses a real-life spin in front of an audience of besties sipping champagne.


For some brides, it may be a blessed relief to skip the salon and instead sit quietly alone with their thoughts and laptop to shop for a wedding dress. (Chris Sorensen/For The Washington Post)

To take advantage of a full online shopping experience means, ultimately, going it alone.

That's not necessarily bad. Many brides might prefer it. They may have been dreading the tradition of dress shopping by committee.

Just as it was something of a revolution when women shunned the wedding gown frippery, it may be a 21st-century revolution to declare one's shopping independence. To refuse the groupthink and the solicitous sales representative. Solitary contemplation in front of a laptop may be its own special joy.

DTC bridal play Floravere opens NYC flagship - Glossy

Posted: 25 Apr 2019 09:08 PM PDT

Walk into a typical wedding dress retail location, and the first thing customers see when they walk in the door is rows and rows of fluffy white gowns. Direct-to-consumer wedding dress brand Floravere is different. Inside the brand's first flagship store, which opened in New York City this week, there's not a dress in sight upon entry.

The brand launched in November 2016 with a focus on its direct-to-consumer business, where consumers could order dress styles online and have them sent to their homes in a "bride box." Each box came with the selected dresses to try on, dress clips, a measuring tape and some seasonal items like champagne gummies. Both Felicis Ventures and Serena Williams are investors in the company.

"Think about how much square footage you typically have to use for inventory, where people are [often] aimlessly browsing and you don't have the insight into what they are actually looking for. We wanted to really rethink that. We consolidated that piece of the store, and it gave us a lot more square footage to engage the bride and her guests in more interesting ways," said Denise Jin, co-founder of Floravere.

A no-dress showroom, along with other store elements like private suites for brides to try on and show off dresses are all part of the brand's plan to reinvent the retail experience, with millennial brides in mind. Jin and her co-founder Molly Kang are both millennials themselves and felt the wedding-dress shopping experience desperately needed a makeover.

"We are millennial women, and the way we shop for everything else has gotten better, but wedding-dress shopping has stayed exactly the same. Not only that, but it's gotten even more frustrating," said Jin. "Ninety-five percent of brides don't purchase their dress offline. They want that experience of going somewhere and trying on, but a lot of traditional stores are such a black box. There's so much inventory. There was such a clear opportunity to do something innovative in retail that seamlessly takes someone from social media to the store. We like to say from IG to IRL."

Inside Floravere's New York shop, there's a small collection of dresses displayed inside the brand's dress closet. Those dresses are pre-selected by a Floravere stylist based on what the bride-to-be previously selected online, along with some additional suggestions. Each dress is also styled with shoes and accessories for the bride, according to "what she's told us about her vibe, what she is envisioning for her wedding and what kind of bride she is," Jin said. Only one bride is in the dress closet at a time, to make the experience as personal and effortless as possible.

"The newer players in this space are making things feel more experiential and more high-touch, regardless of the price point," said Jennifer Spector, Zola's director of brand.

Attached to the dress closet, which flips as new customers come in, Floravere has three private suites for brides and their guests, where brides can try on their chosen gowns and guests can relax. Each suite comes equipped with a tablet that takes 360-degree photos, a wedding mood board curated by the stylist, custom playlists and more. The brand uses data gathered through an online questionnaire filled out by customers before their appointment to create the perfect mood.

The store also has a main showroom — not with dresses, but instead filled with other wedding essentials, from jewelry and shoes to bachelorette-party bathing suits and gifts for bridesmaids. For example, it includes swimwear from Solid & Striped, travel essentials from Cuyana, lingerie from Journelle and conscious beauty products by Kosas. Jin said the aim is to create one-stop shop for everything a bride might need.

"Right now, if you're a bride, you have a bunch of purchases that you make between engagement and wedding, and they are completely disjointed. You go somewhere different for your shoes, your accessories, your bridesmaids' dresses, your rehearsal dinner look. All of that is so disjointed," she said.

While this isn't Floravere's first venture into physical retail, it's definitely its largest. In other cities across the country, Floravere partners with luxury hotels to rent out suites on the weekends where it hosts wedding dress pop-ups, allowing brides to try on the dresses the brand sells online.

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