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Sally Singer Amazon Interview - Amazon Fashion Direction - HarpersBAZAAR.com

Sally Singer Amazon Interview - Amazon Fashion Direction - HarpersBAZAAR.com


Sally Singer Amazon Interview - Amazon Fashion Direction - HarpersBAZAAR.com

Posted: 10 May 2021 01:00 PM PDT

sally singer at 2017 cfda fashion awards

Taylor HillGetty Images

Brought on board at Amazon last year to helm fashion direction, Sally Singer is a woman who's made a career on having good taste. Her sterling bonafides combined with the launch of Luxury Stores at Amazon (a luxe digital storefront accessed in-app by shopping by department and selecting Luxury) have helped turn the ecommerce giant into a must-shop destination for fashion-lovers. Singer's sharing her current 13 buys with BAZAAR.com here, along with a few thoughts on her journey into ecommerce and how magazine-life helped prep her for the career switch.

What drew you to this role with Amazon?

When I left my previous position I knew that my next role should be entirely digital. Don't get me wrong: I love print—magazines, books, newspapers, catalogues, all of it—but even more I love the challenge of innovation, of what's next for the culture and for my own journey. So when I was offered this position at Amazon it felt like the perfect next step. I had spent a decade documenting and celebrating global style; by joining Amazon I would be able to help nearly the entire world get dressed every day, and hopefully feel a little more extraordinary in the process.

Can you share some of the similarities and differences between your role now and what you did in the editorial world?

I have always had a broad view of fashion and style, and my editorial work from the start reflected a very inclusive idea of who and what should be celebrated as chic. I don't think I have ever subscribed to normative notions of beauty and luxury and always tried in my writing and portfolios to celebrate the magical look of everyday life as it is lived everywhere. Now at Amazon, I'm interested in continuing to help find fashion solutions and inspiration for people the world over of every size, background, age, ability and means without friction or judgment. Fashion can accomplish so many difference objectives—to blend in or stand out, to offer solace or sizzle—but it should always bring joy. So this job is a huge responsibility and a privilege. And the differences between it and what I did before are all in the details of learning a very specific, new business.

I'm curious about pace: Does the nature of ecommerce mean it's actually much of a quicker turnaround than print editorial or, conversely, does it require even longer-term planning?

In some ways it is quicker—Amazon has a "bias for action" so decisions (based on data) can be made lickety-split—and in other instances it can require longer lead times (for example, the development of different shopping experiences and innovations). What I enjoyed most in my past work in digital media was thinking hour by hour about the reader; I loved the challenge of marrying content to the rhythms of daily life, all the while taking into account time zones and geographies, niche audiences, and specific platforms. I love that whole massive puzzle. And I hope I can bring some of that multi-conversation, multi-narrative energy to Amazon Fashion.

Wide-Rib Puff Sleeve Top

Daily Ritual amazon.com

$20.90

"A neat neckline and pretty sleeve for Zoom calls (pair with a string of pearls)...and what a lovely price!"

Mirja Heeled Sandal

Swedish Hasbeens amazon.com

$259.95

"A little Seventies art teacher, a smidgen Scandi model on holiday,  I wear these wooden heels every summer to anchor floaty frocks and elevate threadbare jeans."

Lune Dress

Ulla Johnson amazon.com

$425.00

"Every summer deserves a new sundress—for diversions and escapades, romantic and otherwise."

Long Mesh Short with Pockets

Champion amazon.com

"My pandemic fitness pastime is basketball, and I practice in shorts that are breathable, affordable and credible."

Classic Straight Jeans

Levi's amazon.com
$59.50

$41.65 (30% off)

"Timeless, ageless, and comfy: Even when denim trends say otherwise I default to mid-rise and straight leg."

Samba Classic Running Shoe

Adidas amazon.com

$68.22

"I have been wearing Sambas since middle school. It's important to stay true to your style, where you can, for a lifetime."

Boudoir 30 Sandal

Aquazzura

amazon.com

$725

SHOP NOW

"For me the chicest slide has a little heel and loads of personality."

Crispy Necklace

CVC Stones

amazon.com

$5,160

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"I love the highly personal, deeply understated glamour of CVC Stones."

Nautical Print Pajamas

Dundas

amazon.com

$690

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"Peter Dundas worn off the red carpet is like a fashion dream. Dundas for bed? Heaven!"

Knee-High Socks

Charvet

amazon.com

$75 each

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"These socks are the ultimate luxury and best worn with a severe pencil skirt, crisp shirt, and loafers. Treat them well and they will retain their clean shape and luscious hues."

Heart Print Radarte Tee and Red Rose Printed Sweatpant

Rodarte

amazon.com

$184 and $548

SHOP NOW

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"Flattering and charming beyond, this tee and track pant combo make the whole world smile when you pass by. How to put a price on so much happiness?"

Tool Bag Natural Canvas

L/Uniform

amazon.com

$750

SHOP NOW

"A utilitarian vibe in a smart summer bag: It nods to gardens, beach jaunts, outdoor markets—everything I love."

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Fashion Met Culture in Fall 2021 Presentations - WWD

Posted: 10 May 2021 09:01 PM PDT

MILAN The worlds of fashion and culture are interlinked in a city like Milan, where designers and entrepreneurs have traditionally supported the art world across all of its disciplines.

There are numerous examples, but just to focus on more recent years, worthy of mentions are Miuccia Prada and Patrizio Bertelli's creation of the Fondazione Prada in Milan, and Giorgio Armani's establishment of the Armani/Silos exhibition space. In addition, at the end of April, Armani revealed his group's decision to become supporting founder of the storied Milanese theater Teatro Alla Scala, a foundation that over the decades has benefited from the financial help of a range of fashion houses, including Luxottica and Dolce & Gabbana, which from 2015 to 2019 staged several Alta Moda and Alta Sartoria events at the historic location.

During the latest Milan Fashion Week held mainly in a digital format in February, the Milan worlds of fashion and art grew even closer with a range of brands deciding to film or livestream their runway shows and videos in theaters and museums, which were still closed due to the COVID-19 pandemic. The same happened in Paris, where Dior showed at the Château de Versailles and Louis Vuitton at the legendary Louvre museum, while Chanel and Celine staged shows in various French castles.

In Milan, Valentino brought life for a day to the rooms of the Teatro Piccolo, which was founded in Milan in 1947 and which is a symbol of the city's high-end and world-acclaimed dramatic tradition.

"Choosing to show our collection at the Teatro Piccolo in Milano is a way to start the process of reopening places of culture in our country. We need culture to be alive and we need to talk about it," said Valentino creative director Pierapaolo Piccioli, who decided to stage a show behind closed doors in the fascinating location. "Teatro Piccolo di Milano embodies the perfect symbol of all values our brand stands for, it is a place of inclusivity and freedom. This is a first step, and even if it won't be open to the public, it will give I hope the idea that we are all going in the right direction."

MSGM RTW Fall 2021

MSGM, fall 2021  Courtesy of MSGM

This is not the first time that the famed theater, located a stone's throw from Milan's Castello Sforzesco, has hosted a runway shows. The Laura Biagiotti brand for many seasons opted to stage its shows at the theater, which the company aids as an honorary supporter.

The support of private investors, which has traditionally has been key to keeping the city's cultural and artistic offerings interesting and dynamic, will be even more important in coming years. As highlighted by research conducted in February by the L'Osservatorio dello Spettacolo Siae, an arm of the Italian copyright collecting agency, in 2020, due to the pandemic, Italian revenues from the sale of tickets for the theater, cinemas and concerts dropped 82.2 percent to 623 million euros from 2.8 billion euros in 2019.

"My opinion is that during the pandemic the world of culture has been totally neglected," said MSGM creative director Massimo Giorgetti, who filmed the movie-like video for his brand's women's fall 2021 presentation at Milan's historic Teatro Manzoni. The designer said the decision to pick the Teatro Manzoni came quite naturally. "We staged our first big institutional party there in 2013, celebrating our first artistic collaboration with Toilet Paper [the magazine]," he explained. "I think that's an iconic symbol of our desire of getting together, returning to live our lives to the fullest and having fun."

Giorgetti also believes that, especially in a city like Milan where fashion plays such a big role, the world of culture can hugely benefit from collaborating with brands and designers.

"Surely, there is no more efficient and powerful vehicle than fashion to reach especially the young generations and bring them closer to the world of culture," said Cristina Tajani, Milan's fashion and design city councilor, who praised the Milanese fashion system's support not only to help cultural institutions but also to put in the spotlight less known areas and locations. "We believe in a poly-centric fashion system that can be instrumental in boosting and bringing new life into almost abandoned spaces or neglected neighborhoods."

As examples, Tajani cited Ermenegildo Zegna's and Moncler's efforts in bringing back to life former and currently unused industrial spaces, spanning from the Area Ex Falck in Milan's northern outskirts or the Magazzini Raccordati by the Central Station, with their shows and events.

Juneau serves as Alaska's Fashion Capital - Juneau Empire

Posted: 09 May 2021 11:30 PM PDT

Downtown Juneau was transformed into Alaska's fashion capital Saturday as local models strutted down Shattuck Way. A DJ spun tunes as a socially distanced crowd sipped champagne at cafe-style tables inside the Harris Building.

Fashion enthusiasts and retail boutique buyers and owners from around the state and the Pacific Northwest descended on Juneau to preview fall collections from local and national designers during the first-ever Alaska Fashion Week.

The event is the brainchild of Cordova Pleasants, who owns Resolute Boutique and serves as president of Alaska Fashion Week, and Maggie McMillan and Dana Herndon, who serve as vice president and secretary, respectively, of Alaska Fashion Week.

"This is a place for designers and retailers and people in the industry to gather and enjoy," Pleasants said in a phone interview last week. "Our main goal is slow fashion," she said, adding that the event emphasized designers committed to sustainability.

Pleasants said that due to pandemic restrictions, organizers had to cap attendance at 100 people this year but plan to grow the event in the future. "It's the first time people in the industry had an opportunity to preview collections and gather in-state. It offers an important bridge to retailers."

Models displayed clothes and accessories for men, women and children.

"We had over 20 designers including Indigenous designers, Alaskan designers, and contemporary brands," McMillan said in an email Monday morning. She noted that the runway event was sold out two weeks before Saturday's show.

"Our models were mostly locals and they did a fantastic job representing Juneau.," McMillan said.

Although spring is just getting started, the fall collections debuted to an eager audience.

"Collections look really good," Pleasants said.

Live theatre is coming to a park near you

A weekend of events

Organizers planned a weekend of activities that included a film screening about the environmental impact of denim, a city walking tour that fused Juneau's history with the fashions of the time, and a unique fashion exhibit at the Juneau-Douglas City Museum.

Additional events included a whiskey tasting at The Narrows Bar, a special dinner at SALT, an after-party at the Imperial Saloon, and a casual Sunday morning breakfast to wrap up the event.

"It was a really good event," said Ericka Lee, who served as a co-host for the runway show. "I'm so proud of the founders. They put a nice event together that included lots of other businesses and showcased designers who don't have another outlet."

Wild Shots: Photos of Mother Nature in Alaska

Plans are already in motion for next year.

"We loved sharing Juneau and our vision with our visitors and are already looking ahead to Alaska Fashion Week 2022," McMillan said.

Contact Dana Zigmund at dana.zigmund@juneauempire.com or 907-308-4891.

Erin Andrews to Bring Women's Fashion Collection to NHL - WWD

Posted: 10 May 2021 10:01 PM PDT

Erin Andrews is going back to where it all began: the hockey rink.

The sports broadcaster and sideline reporter for Fox Sports' National Football League's broadcasting team got her big break in 2004 when ESPN hired her as a reporter for its National Hockey Night. She even married a hockey player, Jarret Stroll, who played for the Los Angeles Kings, New York Rangers, Edmonton Oilers and Minnesota Wild and still works with the Kings on player development.

Now Andrews has signed a multiyear deal to bring her Wear by Erin Andrews women's sportswear collection to the National Hockey League. Andrews launched her fashion line for the National Football League in 2019 and it has since expanded to the National Basketball Association as well as select NCAA schools.

Under the terms of this deal, Andrews will create an officially licensed collection of jackets, T-shirts, sweatshirts, leggings, crop tops, button-down shirts, loungewear and sleepwear for all 32 teams. The collection will be sold online at NHLShop.com and Fanatics and will also be available at NHL arena team stores and other select retail locations in the U.S. and Canada to coincide with the start of the 2021-22 NHL season in October.

Wear by Erin Andrews for the NHL.

The logo for the new collection. 

Wear by Erin Andrews is designed for women to showcase their allegiance to their team in what is being described as "subtle but elevated tasteful design." The tag line for the collection is "EveryWear, AnyWear, Wear."

Andrews said that during a sports break for the Olympics about six or seven years ago, she started brainstorming about what could be "a good side hustle," and came up with the idea for a women's-specific collection for hockey fans. "We realized there was a really big white space for female fans," she said. "I would go to the pro shops looking for Christmas gifts and ask why there was so much for men and not for women."

She started knocking on doors but was turned down repeatedly as potential partners questioned both her dedication to the idea and the business opportunities of a women's line. But eventually, she was able to get the NFL to give her a shot.

Although the first collection was small — only eight or nine pieces — it quickly became popular and was expanded in both the number of items offered as well as the teams and leagues involved. Andrews now works with more than 100 teams, but hockey remains a passion.

"Having Wear by Erin Andrews be part of the National Hockey League is a true homecoming for me," she said. "Hockey has been part of my family on and off the ice throughout my entire life. It is where I began my career, my husband is a two-time Stanley Cup Champion, and the NHL was the original inspiration for the creation of Wear."

She said that while fashion as a whole evolves every season, "that hasn't happened with sports apparel." So Andrews will offer "little hints of style" in each collection such as placing team logos on the hip or collar rather than the front. There will be "fun bomber jackets" she would wear on the sidelines or denim shirts that would work just as well at a bar after a game as in the seats.

Last year during the pandemic, she said, tie-dye was among the most popular items and her goal is to offer women pieces that can be worn with leather pants or shorts out to dinner or to drop the kids off at school, "not just at a tailgate."

She added: "Fashion is not my thing — I have a very tomboy sense of style — but I love sports and I thought there had to be a way to mesh the two. And I want fans to have some options."

James Haskins, the NHL's group vice president of consumer products licensing, said that after more than a decade working with Alyssa Milano on women's-specific fan merchandise, they amicably decided to part ways, opening the door for Andrews.

"Erin Andrews began her sports broadcasting career in hockey and that longtime association with the League has resulted in an incredibly authentic and innovative approach to the design process for this new NHL collection," he said. "Hockey fans can look forward to contemporary apparel that offers a unique combination of fashion and function and a consciousness for what female hockey fans want to wear at the game, out on the town or in a casual office environment."

Erin Andrews

Erin Andrews' fashion line covers more than 100 teams. 

Women make up 40 percent of hockey's fan base and Haskins believes they will be drawn to Andrews' sensibility. In addition, the NHL's recent broadcast deals with ESPN and Turner Sports in the U.S. as well as the addition of a new team, the Seattle Kraken, for the upcoming season, are expected to give a further boost to the game as well as the sales of the line.

He said the collection, which will have mid-tier pricing, will be focused on "function, form and fit," and will be "item-driven with a focus on hero items." It will also have a distinct fashion twist. "Just because it's sport doesn't mean it can't have whimsy and fashion," he said. "This is a space with a lot of momentum and fan energy," he said.

Haskins pointed to the fact that sales of the line will be digitally driven, which is seen as beneficial in a post-COVID-19 world. He pointed to Andrews' strong social media presence as another asset for the line. She has more than 1.3 million followers on Instagram and 2.7 million on Twitter. Even though online will be the primary sales driver, Haskins said the physical team shops at arenas have evolved from "concessionaires to flagships" and will also be a key channel.

Now that Andrews has signed the NHL, there's only one major sport that she isn't working with yet: Major League Baseball. But that might soon change. "We want it all," she said. "Bring on MLB."

Deviate Is the Genderless Fashion Label Fostering a Community in Detroit - Vogue

Posted: 10 May 2021 02:38 PM PDT

When it comes to major fashion capitals, you may think of New York, London, Milan, and Paris—but sisters Cassidy and Kelsey Tucker want to add Detroit to that list. With their genderless label, Deviate, the duo hope to foster a fashion community in their growing, native city. "The fashion industry in Detroit is really nascent and budding," says Cassidy. "We're a city that's so overlooked, but there's this crackling creative energy here. That narrative doesn't really get shared with those living outside of the city."

In many ways, Detroit is on the rebound. Despite suffering an economic downturn and filing for bankruptcy in 2013, becoming the largest city in American history to do so, the city is now seeing promising change. Start-ups are basing themselves there once again, public places are being fixed up, and cool shops and hip restaurants are cropping up, too. There's also a number of budding fashion brands who are making Detroit their home base: Shinola, Détroit is the New Black, SMPLFD, and Deviate are all headquartered in the city.  

A fall 2021 look from Deviate

Photo: Diane Michelle

A fall 2021 look from Deviate

Photo: Diane Michelle

The two siblings founded Deviate back in 2018, after stints outside the city to pursue their other career paths. Kelsey worked in L.A. for designers such as Vera Wang, while Cassidy studied business at Princeton (where she had a carpooling start-up acquired by Bosch). In 2018, however, they wanted to work together and saw an  opportunity to create something special back in Michigan. Their genderless streetwear label imbues jackets, hoodies, and sweats with a sleek, utilitarian feel. "I've always had more of a fluid style," says Kelsey, who spearheads the design, while Cassidy handles more of the business side. "At first, I was designing for women, but then men would pick things off the rack, too. I realized, I don't have to identify gender to a piece." 

The area certainly impacts the designs as well. This summer, for instance, they will be releasing a new collection of jackets that take cues from the no-fuss style of Detroit natives (particularly their father). "There's no point in a garment if there's no story or emotion," says Kelsey. "Our dad is super blue collar, he sells cars, and growing up I would always take his jackets and wear them. Everyone wears Carhartt and denim jackets here, so we wanted to reinvent that, and make it high fashion." Featuring quirky patchwork or strong shapes, their jackets are a best-seller. Take this spikey coat, for instance.

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