Better late than never.
Following its initial release way back in August 2018, "Sweet but Psycho" by Ava Max slowly yet surely made an impact on radio airwaves around the world (still is). Enough to eventually hit the top spot on the UK singles chart at the end of December, becoming the final number one single of the year in the country. The song has additionally topped the charts in 14 other countries.
Now, that traction is transitioning into stateside love for the 25-year-old American singer-songwriter. Rightfully so. "Sweet but Psycho", co-written and produced by Cirkut (Jennifer Lopez, Kim Petras, Katy Perry), is a full-fledged, dance-pop bop that turns the traditional "psycho" definition on its head. In its place, the artist embraces the insult as a title of empowerment and confidence as she navigates through a new relationship with a hint of uncertainty.
That unfortunate uncertainty stems from the fear of being misunderstood and labeled as insane and needy as opposed to strong and independent. Max craves validation and love for all sides of her eccentric personality from her partner. Thankfully, they are receptive and understanding. "You're just like me, you're out your mind, I know it's strange, we're both the crazy kind, you're tellin' me that I'm insane, boy, don't pretend that you don't love the pain," she sings on the bridge to her new perfect match.
"Sweet but Psycho" is cleverly built around an infectious chorus, destined for constant airplay, but succeeds thanks to a straightforward and honest vocal delivery. The songwriting also details a woman refusing to conform to relationship standards, instead putting in the extra effort and patience to find the one who wants to be with every part of her. As Lady Gaga once said, "I want the deepest, darkest, sickest parts of you that you are afraid to share with anyone because I love you that much."
Aiding with the newcomer's recent success is the accompanying music, which yet again, gives viewers something to think about as the visual flips Max's own interpretation of the lyrics, shining the spotlight on a truly unhinged character, ax in hand and all. The artist's self-proclaimed love for theatrics allows "Sweet but Psycho" to play with its generic, surface interpretation... and Max plays deranged so well!
After spending several weeks on the Billboard Bubbling Under Hot 100, the track eventually debuted at #87 at the end of the year. It has so far peaked at #37 this week. Only place to go is up.
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