Justin Bieber will be showing off his dance moves and his sillier side in a new T-Mobile ad set to air during the Super Bowl on Sunday.
In the commercial, the pop star dons a suit and bow-tie and serves as a "celebration expert" as he explains the evolution of touchdown dances, aided by American footballers Rob Gronkowski and Terrell Owens.
The ad, which debuted online on Thursday, ends with a bespectacled Bieber showing off a few of his own wacky celebration dances.
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Meanwhile, fans are encouraged to submit their own best touchdown dances on Twitter, Facebook and Instagram and tag #UnlimitedMoves, for a chance to be selected as one of the best by Bieber on Monday. He'll re-tweet his favourites.
My #SuperBowl commercial w/ @TMobile. Let's go!! Let me see those #UnlimitedMoves https://t.co/J3YYPkR9nw
— Justin Bieber (@justinbieber) February 2, 2017
Rob Gronkowski's New England Patriots will be playing in the big game against the Atlanta Falcons.
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